What is AskSuls?
AskSuls is an AI-native benchmark intelligence workspace that turns a business benchmark question into a reviewed scope, research plan, cited evidence, and decision-ready narrative.
AskSuls
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AI-native benchmark intelligence
Benchmark intelligenceyour team can defend.
AskSuls turns a messy comparison question into a reviewed scope, research plan, cited evidence, and executive-ready narrative.
Ask · Scope · Plan · Research · Present
Built for consulting, strategy, market intelligence, product marketing & investment teams
One question - five gates - one paper trail
One benchmark question, start to finish.
Watch a rough ask - "org charts for ministries of culture" - move through the same review gates your team uses in the product: Ask, Scope, Plan, Research, and Present.
01Ask
It starts the way it always starts: a messy question.
No template, no forced form. Five words typed the way they were said in the meeting.
AskSuls - What would you like to benchmark?
Research query
org charts for ministries of culture.
Try an example
Compare top cloud providers in the Middle EastBenchmark leading fintech apps in Southeast AsiaEvaluate electric vehicle manufacturers in Europe
AskSuls analyzes the intent and builds a structured research scope. The original question stays visible through every step that follows.
02Scope
Five words come back structured - and you own every piece.
Objectives, benchmark lens, dimensions, selection rules, and geography are reviewed while they are still cheap to change.
Scope Studio - awaiting your reviewReview gate
Research scope - objectives2
- 1Benchmark how ministries of culture structure their organizations and delivery arms.
- 2Explain what separates centralized models from agency-led models.
Comparison frame - what we will compare5 dimensions
Market
EntityAI pick
Artifact
Program / Initiative
Product / Service
Asset
Organizational structure and reporting linesRequired
Delivery model - line directorates vs arm's-length agenciesAI pick
Portfolio composition - culture, heritage, mediaAI pick
Governance and oversight bodiesSuggested
Candidate set - which objects1 logic direction / 3 preferences
Favor ministries with current, official organizational chartsStarting logic
Official org chart publishedRequirement
Prefer post-2023 reorganizationsPreference
Mix centralized and agency-led structuresShortlist preference
Standout references - includedContrast references - includedSimilar-context - offCautionary - off
Context - where and whenGlobal
Global scope - all regions consideredCurrent structures - AI-inferredQuick sets: GCC - MENA - Europe - North America - Global
Everything is editable: switch the lens, toggle dimensions, add selection rules, then generate the plan when the scope reads right.
03Plan
The plan shows its work before it runs.
Who is in the comparison, what gets measured, and what the report will contain - with methodology visible before research starts.
Research plan - awaiting Run ResearchReview gate
Planning context
Lens EntityGeography GlobalObjects 6 of 12References 2 of 4Dimensions 5Sections 7 of 8
Search methodologySelection strategyStrong universe
Comparison set - what we will compare6 core + 2 references
12 available3 AI picks6 selected for research
Ministry of Culture
France
Comparable peerAI pick
DCMS
United Kingdom
Comparable peer4/5 criteria
Ministry of Culture, Sports and Tourism
South Korea
Aspirational peerAI pick
BKM
Germany
Structural contrast
Ministry of Culture
UAE
Baseline peer
Agency for Cultural Affairs
Japan
Global benchmarkAI pick
Measures - what we will measure23 measures
Org structure
#Directorates reporting to the minister
e.g. 7
Delivery model
#Arm's-length bodies in the portfolio
e.g. 12
Portfolio
Y/NMedia included in the mandate
e.g. Yes
Governance
ListOversight model per delivery body
... 20 more
| Org structure | Directorates reporting to the minister # | e.g. 7 |
| Delivery model | Arm's-length bodies in the portfolio # | e.g. 12 |
| Portfolio | Media included in the mandate Y/N | e.g. Yes |
| Governance | Oversight model per delivery body List | ... 20 more |
These measures will be researched and compared for all 6 selected objects.
Output - what you will get7 of 8 sections active
1Executive viewbottom line first
2Organizational models comparedcentralized vs agency-led
3Portfolio compositionculture, heritage, media
4Delivery-arm deep diveagencies, boards, mandates
...Object profile deep dives5 of 8 included
Evidence base: 12 source groups
Choose research depth
High Level
A faster evidence pass for directional reads.
Deep Dive
A deeper evidence pass for stronger coverage.
Review before runEverything above is editable. Research starts when you choose a depth and press Run Research.
04Research
Defensibility, not vibes.
The run returns a research packet - matrix, profiles, sources, limits - then composes the storyline from the same evidence.
Research packet
MatrixOverallProfilesSourcesLimits
ClaimSourcesConfidence
All 12 ministries publish an official org chart; 9 run a directorate-general model.open paper trail12 official org charts12 ministry sitesHigh
Primary documents, current versions, one per ministry. Every structural claim traces to the ministry's own published chart. Every source is double-checked, verified, and traced to the claim it supports.
8 of 12 portfolios deliver through arm's-length agencies, not line directorates.open paper trail23 agency statutes12 annual reportsHigh
Each delivery body is classified from its founding statute and annual report, so the count re-derives instead of being taken on faith. Every source is double-checked, verified, and traced to the claim it supports.
Agency-led ministries run leaner cores - about half the directorates of centralized peers.open paper trail12 org chartsOECD datasetMedium-High
Hard counts, soft grouping. The run shows the grouping criteria and grades the claim below High. Every source is double-checked, verified, and traced to the claim it supports.
5 of the 6 most recent reorganizations consolidated culture and media under one roof.open paper trail6 reorganization decreesMedium-High
Each reorganization traces to its decree, quoted, dated, and attributed. Six events is a pattern, not a law. Every source is double-checked, verified, and traced to the claim it supports.
Officials credit agency autonomy as the main lever for delivery speed.open paper trail7 official statementsQualitative
Stated position, not measured outcome. It shapes the watch-items lane, not the conclusion. Every source is double-checked, verified, and traced to the claim it supports.
Further culture-media consolidation expected next reform cycle.open paper trail2 policy papersDirectional
Direction, not evidence. The run records it at the bottom tier and keeps it out of the structural conclusion. Every source is double-checked, verified, and traced to the claim it supports.
23 verified2 access limited1 needs review
Get a ledger like thisStoryline - composed from the packet - bottom line firstDrafts the deck spine
Ministries of culture split into two organizational families - lean cores steering arm's-length agencies and centralized houses running delivery through line directorates.
- 01Two families, cleanly split.
9 of 12 ministries run a directorate-general core; 8 of 12 deliver through arm's-length agencies rather than line directorates.
High12 org charts23 agency statutes - 02The agency-led family runs leaner.
Roughly half the directorates of centralized peers, with counts re-derived from charts and grouping criteria shown.
Medium-High12 org chartsOECD dataset - 03Reform keeps consolidating culture and media.
5 of the last 6 reorganizations put both under one roof, each traced to its founding decree.
Medium-High6 reorganization decrees
What to watch - context for the room, never a conclusion
Qualitative Officials credit agency autonomy as the main lever for delivery speed - a stated position, not a measured outcome.
Directional Two policy papers point to further culture-media consolidation next reform cycle - direction, not evidence.
9 of 12
Directorate-general cores
8 of 12
Agency-led delivery
3 + 2
Load-bearing beats and watch items
Every beat keeps the claim it rests on. Change the evidence and the storyline recomposes before the deck rebuilds from it.
Every source is double-checked before the packet persists: URL-audited, verified, and traced to the claim it supports. The packet can support workbook, memo, and presentation handoff.
05Present
From storyline to slides you can edit.
Native slides build from the storyline - real text boxes, tables, and charts, not screenshots - and export as files your team can open and change.
The presentation workspace
The deck plans itself from the storyline, builds native slides, and opens in a focused presentation workspace for review.
Download the editable deck, inspect the source trail, and keep every important figure linked back to the ledger.
PPTX + PDF
Editable export formats
1 click
From figure to source
0 edits
Applied without confirmation
Native slides - PPTX export
Benchmark pre-read - sample
Ministries of culture:
how the leaders organize
how the leaders organize
12-ministry benchmark - evidence-graded
AskSuls run1 / 3
Arm's-length bodies in the cultural portfolio
Run a presentation handoff2
3
4
5
7
8
10
12
Source: agency statutes, see ledger2 / 3
The chain stays honest: change the plan, refresh research, let the storyline recompose, then rebuild the deck from that lineage.
Bring the benchmark your team least wants to defend manually. Keep the source trail attached from first ask to final deck.
Reviewable evidence
Defensibility, not vibes.
Important numbers in an AskSuls output are designed to carry a paper trail. The illustrative ledger below shows how a benchmarking run can keep claims, sources, and confidence close together.
Claim
Sources
Confidence
Top-quartile FY25 EBITDA margin, EU logistics: 18.4%.
14 filingspeer-multiples dataset
High
Outperformance gap to median: 380 basis points.
47 transactionsmargin bridge
High
Asset-light operators drive ~70% of the margin delta.
8 earnings calls3 investor days
Medium-High
Dynamic pricing adds ~90bps margin at top-quartile operators.
2 earnings transcripts
Medium-High
Tech-enabled routing expected as sector standard by FY26.
6 broker notes
Qualitative
Demand volatility likely to normalize in H2 2026.
2 industry reports
Directional
AskSuls is designed to make source trails reviewable instead of hiding them inside a chat transcript.
Key Teams
Built for teams that need to defend the comparison.
Built for conviction
Intelligence you can defend in the room.
01
Review before run
You see the research approach before deeper work begins. Steer scope, sources, and depth so the answer matches the decision.
reviewedbefore spend
02
Cited evidence, not a chat log
Important claims are designed to stay close to the sources that support them. Click a figure to inspect the filing, transcript, or dataset behind it.
sourcetrails
03
Decision narrative, not a dashboard
Findings are shaped into a clear executive narrative with the exhibits and notes needed to discuss the answer.
readyfor review
04
Change-aware work
When the question, scope, or evidence changes, AskSuls keeps the review trail visible so teams know what needs another look.
traceablereview trail
Pricing
Compare the research budget you already spend.
Estimate the manual cost of benchmark work, then choose the plan that fits.
Savings calculator
What does benchmark research cost today?
Current cost
$20,000
4 x 5 days
AskSuls budget
$199
Scale starting point
Savings
$19,801
99% lower spend
Time released
20 days
manual work per month
4
11020
Who runs them today?
Average days per benchmark?
Planning estimate only. Final AskSuls usage depends on the work completed.
Credit policy before you choose a plan
Monthly credits
Reset each billing period; no rollover by default.
Top-ups
Paid add-on credits do not expire or reset monthly.
Spend order
Monthly credits are used first, then top-ups.
Individual plans
For founders, operators, and solo research owners.
Pro
For recurring research and lighter presentation work.
$49/ month
- 2,500 monthly credits
- Subscription credits reset each billing period and do not roll over by default.
- Benchmark research workflows
- Presentation and export support
- Secure Stripe billing
Higher volume
Scale
For heavier research volume and presentation work.
$199/ month
- 10,000 monthly credits
- Subscription credits reset each billing period and do not roll over by default.
- Higher-volume benchmark runs
- Presentation workflow support
- Secure Stripe billing
Top-ups
One-time credit packs for extra research volume.
$50+
- 2,500 credits for $50
- 5,000 credits for $100
- 10,000 credits for $200
- Paid top-up credits are add-on credits and do not expire or reset monthly.
- Usage spends monthly credits first, then add-on credits.
Team plans
For organizations that need pooled credits and admin-managed billing.
1Create account
Signup stays personal so account creation remains simple.
2Create organization
Settings opens on the Team tab so an owner can create the workspace.
3Add plan and members
Team billing and invites are managed from the organization workspace.
Team
For shared team research with pooled credits.
$500/ month
- 25,000 monthly pooled credits
- Subscription credits reset each billing period and do not roll over by default.
- Organization member spending
- Admin-managed billing
- Secure Stripe billing
Larger teams
Business
For larger teams with heavier recurring research volume.
$1,000/ month
- 50,000 monthly pooled credits
- Subscription credits reset each billing period and do not roll over by default.
- Higher-volume organization research
- Admin-managed billing
- Secure Stripe billing
Org top-ups
Pooled one-time credit packs for heavier team months.
$500+
- 25,000 credits for $500
- 50,000 credits for $1,000
- Paid top-up credits are add-on credits and do not expire or reset monthly.
- Usage spends monthly credits first, then add-on credits.
Questions teams ask
Clear answers before deeper research starts.
Who is AskSuls for?
AskSuls is built for strategy consultants, corporate strategy and market intelligence teams, product marketing and competitive intelligence teams, investment teams, research operators, and founders who need benchmark work to be fast, reviewable, and citation-aware.
How does an AskSuls run work?
An AskSuls run starts with a natural-language question, clarifies scope and assumptions, builds a research plan, gathers cited evidence, highlights confidence and gaps, and helps shape the result into a board-ready narrative or presentation handoff.
How is AskSuls different from a chat-based AI research workflow?
AskSuls is designed around defensibility rather than a single chat answer. It keeps the question, scope, sources, assumptions, evidence, and final narrative close together so teams can review the output before relying on it.
Is AskSuls available now?
Yes. You can create an account from the site. Paid usage is managed through credits and billing, and teams can contact AskSuls for procurement, security, or custom volume questions.
How do AskSuls credits work?
Subscription credits reset each billing period and do not roll over by default. Paid top-up credits are add-on credits and do not expire or reset monthly. Usage spends monthly credits first, then add-on credits.
Ready to pressure-test your next benchmark?
Create an account, choose the credit plan that fits your research volume, and start from the workspace when you are ready.
Procurement, security, or custom volume questions can still go to contact@asksuls.com.